In this post, I’ll break down what makes FreshBooks stand out in 2025—and whether it’s the right tool for your business.
🧾 What Is FreshBooks?
FreshBooks is a cloud-based accounting software tailored for solopreneurs, freelancers, and small teams who prioritize time tracking, client billing, and simple expense management. It’s especially popular among designers, consultants, agencies, and other service-based professionals who bill by the hour or project.
⚙️ Key Features of FreshBooks
🧠 1. Smart Invoicing
Create and send professional-looking invoices in minutes. Add tracked time or expenses, apply taxes, and accept online payments right from the invoice.
⏱ 2. Built-In Time Tracking
FreshBooks makes it easy to track time by client, project, or task. You can also convert tracked time directly into an invoice—ideal for agencies or hourly consultants.
💳 3. Online Payments & Retainers
Clients can pay via credit card, ACH, or Stripe integration. You can even set up retainers for long-term clients, which is a game-changer for recurring billing.
📦 4. Project Collaboration
Unlike most accounting tools, FreshBooks includes simple project management tools that allow for file sharing, team discussions, and client communication in one place.
📊 5. Reports & Accounting Basics
From profit & loss to expense reports, FreshBooks provides essential financial data in a clean, user-friendly interface. It also integrates with tools like Gusto (for payroll) and Bench (for bookkeeping).
💰 FreshBooks Pricing in 2025
Plan | Best For | Monthly Price (Billed Annually) |
---|---|---|
Lite | Solo freelancers | $19/month |
Plus | Growing small businesses | $33/month |
Premium | Larger service-based firms | $60/month |
Custom Plan | High-volume businesses | Custom pricing |
📌 30-day free trial available for all plans.
👉 Try FreshBooks for Free
✅ Pros and Cons
Pros
✔ Incredibly easy to use
✔ Designed specifically for service-based businesses
✔ Built-in time tracking and project tools
✔ Professional invoices and recurring billing
✔ Great support and onboarding
Cons
✘ Limited inventory management
✘ Lacks some advanced accounting tools (vs QuickBooks)
✘ Slightly more expensive than budget-friendly alternatives
👥 Who Should Use FreshBooks?
FreshBooks is ideal for:
- Freelancers billing hourly or by project
- Agencies managing multiple clients
- Consultants, coaches, and legal professionals
- Small teams that want simple, client-centric accounting without bloat
If you prioritize invoicing, time tracking, and seamless client interaction, FreshBooks delivers exactly that.
🏁 Final Verdict: Should You Use FreshBooks?
FreshBooks nails the sweet spot between ease of use and powerful features—especially if you’re in the service industry. While it may not be the most robust accounting solution for inventory-heavy businesses, it’s hands-down one of the best tools for service providers and freelancers in 2025.
🎯 Rational Score: 9.1/10